"Boulevard de la Madeleine"
"Boulevard de la Madeleine"
Original Oil Painting
by Antoione Blanchard
Canvas size: 13” x 18”
Framed: 19” x 24”
click photo to view full images
Born Marcel Masson, the son of a furniture maker from the Loire Valley near Paris, France, Antoine Blanchard was known for painting Parisian scenes. While his paintings were inspired by the artist Edouard Cortès, Blanchard developed his own Belle Époque—or “beautiful era”—vision of Paris, emphasizing the city’s beauty and romanticism in an earlier time. He is still admired today as a legend in the art world.
Marcel, who showed early artistic talent, was sent to Blois for formal training and later attended the École des Beaux-Arts, where he received a classical art education. In 1939, Masson married, and shortly thereafter was drafted into the French Army. He returned to his family and his art during the Nazi occupation, while also managing his father’s fine furniture store.
In the 1940s, Marcel, his wife, and their two daughters moved to Paris to further his career. It was then that he adopted the name Antoine Blanchard—“Painter of la ville des lumières” (the city of lights). It was common for French artists to change or assume multiple names when exhibiting their work. In the late 1950s, agents began purchasing Blanchard’s paintings for export to major U.S. galleries. By 1965, his work was well-known and widely reproduced in print.
By the 1960s, Blanchard began developing his own style to step out of Cortès’s shadow. By the 1970s, the American market absorbed nearly all of his output. Most of his works were small in size, shipped in tubes to the United States, then unrolled, stretched, and framed by American galleries.
In 1979, Blanchard won the Grand Prix du Public at a local art contest held by the owners of the Café de la Paix, competing against 347 artists.
Initially following in Cortès’s footsteps as a Belle Époque painter with classical training, Blanchard developed a lighter, brighter palette and a calligraphic brushstroke. His excellent use of perspective, pastel tones, and delicate brushwork gave his paintings a decorative elegance reminiscent of earlier Impressionists. Beginning in the late 1950s, his Paris street scenes often depicted cloudy or rainy days, with pedestrians hurrying home and bright storefronts reflecting in wet streets. Many French Quarter galleries in New Orleans still feature his work, as the city shares strong French cultural ties.
Blanchard viewed Paris through a historical “rearview mirror,” adding his own romantic touch. He collected sepia postcards that captured a Paris of peace, prosperity, and beauty—contrasting with the post–World War I reality he knew. His subjects included the noble châteaux of the Loire Valley, Notre-Dame Cathedral, Place de la Concorde, the Opéra, the Arc de Triomphe, and many of the city’s boulevards.
Paintings such as Boulevard de la Madeleine and Les Grands Boulevards, La Porte Saint-Denis invite viewers to experience horse-drawn carriages, elegantly dressed ladies and gentlemen, and lively sidewalk cafés—capturing Paris in every season. Blanchard never sought personal fame and preferred the quiet of his studio until his death in 1988. His hundreds of paintings allow viewers to stroll the streets of Paris, window shop along its boulevards, and enjoy the city’s scenic past. Today, his art remains popular at international auctions, though it has also been widely copied.